Our Story

We are never just one thing.

We are coffee lovers, pet parents, music addicts, outdoor people, deep thinkers and occasional overthinkers. Our interests overlap, our moods change and different sides of us show up every day.

REBELO was created by two childhood friends with opposite personalities and one shared dream, to build something together. After nearly 14 years in different careers, they began designing what they genuinely wanted to wear.

REBELO isn’t about rebellion for the sake of it. It is about the freedom to express every side of who you are.

Find the design that makes you think, “That’s so me.”

REBELO® — Wear Your Mood.